The Impact of Social Media Advertising on Consumer Purchase Decisions

Abstract

Social media has fully changed how companies connect with guests in the digital age, creating both possibilities and
difficulties for marketers. This study intends to explore the impact consumer behaviour. In the digital period by examining
the effect of social media advertising on consumer copping opinions.
In recent times, the use of social media for marketing has increased dramatically. These platforms, which have billions of
active users worldwide and offer not just social commerce and entertainment but also information exchange and product
discovery, have come an essential part of people’s everyday lives. In ways that traditional marketing strategies can not,
social media marketing helps businesses raise brand recognition, interact with clients directly, and affect their purchase
opinions.