A Look at Challenges in Digital Marketing

Authors

  • Nishita Pruthi Research Scholar, Institute of Management Studies and Research, MDU, Rohtak

Keywords:

Digital Marketing, Digital Marketing Strategies, Social media marketing.

Abstract

Marketers in today’s time are constantly using fresh ideas, new technologies and new platforms for promotion.
Companies can no longer survive on traditional marketing practices alone. It has led to the emergence of digital
marketing concepts to tap customers more effectively. The present study provides an overview of the concept of
digital marketing and digital marketing tools. Main aim of this study is to study the challenges that digital
marketers may face and to provide suggestions for better implementation of digital marketing strategies.

 

 

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Author Biography

Nishita Pruthi, Research Scholar, Institute of Management Studies and Research, MDU, Rohtak

 

 

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Published

2022-10-31

How to Cite

Nishita Pruthi. (2022). A Look at Challenges in Digital Marketing. Eduzone: International Peer Reviewed/Refereed Multidisciplinary Journal, 11(2), 277–285. Retrieved from https://eduzonejournal.com/index.php/eiprmj/article/view/209

Issue

Vol. 11 No. 2 (2022): Volume 11, Issue 2

Section

Articles