Corporate Social Responsibility (CSR) as a Catalyst for  Enhancing Brand Loyalty: A Case Study on the Tata  Group

Dr. Pradeep Kumar Khicha

Corporate Social Responsibility (CSR) as a Catalyst for Enhancing Brand Loyalty: A Case Study on the Tata Group

Authors

Dr. Pradeep Kumar Khicha

Keywords:

Corporate Social Responsibility, Brand Loyalty, Tata Group, Consumer Trust, Sustainable Business, Brand Image

Abstract

Corporate Social Responsibility (CSR) has evolved from a philanthropic concept to a strategic tool for building brand equity and customer loyalty. This study examines how CSR initiatives undertaken by the Tata Group have contributed to enhancing brand loyalty and customer trust in India and globally.

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Published

2015-09-11

How to Cite

Dr. Pradeep Kumar Khicha. (2015). Corporate Social Responsibility (CSR) as a Catalyst for Enhancing Brand Loyalty: A Case Study on the Tata Group. Eduzone: International Peer Reviewed/Refereed Multidisciplinary Journal, 4(2), 37–43. Retrieved from https://eduzonejournal.com/index.php/eiprmj/article/view/853