Human Capital Development and Its Impact on Market  Competitiveness and Brand Performance

Dr. Pradeep Kumar Khicha

Human Capital Development and Its Impact on Market Competitiveness and Brand Performance

Authors

Dr. Pradeep Kumar Khicha

Keywords:

Human Capital Development, Market Competitiveness, Brand Performance, Employee Training, Organizational Learning, Innovation, Brand Equity.

Abstract

In the era of knowledge-based economies, human capital has emerged as the most valuable asset driving market competitiveness and sustainable brand performance. This research investigates the relationship between human capital development (HCD) and its impact on a firm's market competitiveness and brand performance.

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Published

2013-07-30

How to Cite

Dr. Pradeep Kumar Khicha. (2013). Human Capital Development and Its Impact on Market Competitiveness and Brand Performance. Eduzone: International Peer Reviewed/Refereed Multidisciplinary Journal, 2(2), 75–81. Retrieved from https://eduzonejournal.com/index.php/eiprmj/article/view/852