Consumer perception towards online grocery store

Abstract

The dawn of the Internet era opened up amazing new possibilities and e-commerce has emerged as a perfect amalgamation of technology and marketing acumen. E-grocers have set up systems to accept orders over the phone, which in itself can  be an independent business model. One can buy Indian grocery items online from us at the most affordable prices. One can  avail heavy discounts on your each purchase from us thereby saving big amounts. This study explore consumer perception  towards online grocery stores.This study is fully focused on online grocery shopping through big basket. Online shopping or marketing is the utilization of technology for promoting marketing activities and selling products. One can buy Indian grocery items  online from us at the most affordable prices. Consumers buys goods from the online shopping website on the basis of factors like offer and discounts, variety of product available, free  home delivery, website user friendliness and cash on  delivery payment option. The consumers are getting attracted with the discount offer of the online grocery store (big  basket). Consumer’s perception towards online grocery shopping is affected by various factors. Since, grocery is  required for all households and individuals are recommended to conduct the research on consumer’s perception which would be influenced by changing economies and other factors.