Application of Artificial Intelligence in Developing Effective Marketing Strategies

Authors

  • Rizwan J. Ahmad

Keywords:

Artificial Intelligence, Marketing Strategies, Customer Segmentation, Predictive Analytics, Personalization

Abstract

The rapid advancement of Artificial Intelligence (AI) has significantly transformed the marketing landscape,
enabling organizations to develop more personalized, data-driven, and efficient strategies. AI technologies such as
machine learning, natural language processing, predictive analytics, and recommendation systems are being widely
adopted to enhance customer engagement, optimize decision-making, and forecast market trends with higher
accuracy.

Downloads

Published

2025-02-07

How to Cite

Rizwan J. Ahmad. (2025). Application of Artificial Intelligence in Developing Effective Marketing Strategies. Eduzone: International Peer Reviewed/Refereed Multidisciplinary Journal, 14(1), 218–224. Retrieved from https://eduzonejournal.com/index.php/eiprmj/article/view/793

Issue

Vol. 14 No. 1 (2025): Volume 14, Issue 1

Section

Articles