An Empirical Study on Consumer Awareness of Nutrition Labeling on Fruit Juice

Abstract

This study will be based on consumer awareness towards the nutrition information on fruit juice labeling, so that with its help the company can make their strategies regarding it more appropriately and also ascertain their brand equity about fruit juice products that are available in the market. By providing nutritional labeling, a product can inform a customer that it has ingredients that are superior to those offered by a rival and that it can fulfill their needs. Customers can select healthier items for themselves and their families by using the nutritional labeling feature. Under this study, the nutrition information’s are used to analyze the consumer behavior whether they are aware about the nutritional information on labeling of fruit juice or not, whether they are influenced by the labeling of the product, whether they make purchase decision on labeling information, whether they relate the information about the product to health or not. A survey was used to collect data from 90 respondents in the Rohtak City of Haryana. The current study has selected a specific area based on the idea that this type of investigation will yield more useful and valuable data. The main objective of this study is to analyze consumer awareness towards fruit juice labeling.  Using a self-structured questionnaire, data is gathered from the general public for this study. Frequency and percentages are two examples of statistical tools and procedures used in the analysis of the data that was gathered.