From Traditional to AI-Infused Marketing: A Study on Evolving Consumer Behaviour Patterns

Abstract

This paper, entitled "From Traditional to AI-Infused Marketing: A Study on Evolving Consumer Behaviour Patterns," traces the transformation of marketing strategies from conventional methods to modern AI-based approaches. The primary aim is to delineate the impact and effectiveness of these marketing strategies on contemporary consumer behaviour.

The study is underpinned by an exploratory research design involving an in-depth review of existing literature, quantitative surveys, and qualitative interviews. These multifaceted methodological approaches provide a comprehensive examination of the consumer behaviour patterns evolving in response to the rise of AI-infused marketing.

The primary findings reveal that AI-infused marketing has significantly influenced consumer behaviour dynamics, primarily in terms of purchasing decisions, brand loyalty, and engagement. A specific highlight drawn from the data is the enhanced personalization and real-time reactivity AI-infused marketing offers, leading to increased consumer satisfaction and higher conversion rates.

The paper concludes by providing insights for marketing professionals and small and medium enterprises (SMEs) who are considering a transition from traditional to AI-infused marketing strategies, elucidating the potential improvements in consumer engagement and overall business growth. Future research avenues are suggested to further explore the long-term impacts of this marketing shift on global consumer markets.