Artificial Intelligence in Sustainable Fashion Marketing: Transforming the Supply Chain Landscape

Abstract

The rise of artificial intelligence (AI) has vastly transformed our economy and is now beginning to herald a sea change in various industries, including fashion. This paper explores how AI is fundamentally reshaping sustainable fashion marketing and the overall industry's supply chain landscape. We investigate the ways AI can contribute to the sustainability of the fashion industry, focusing on areas such as predictive analytics for inventory management, automation of production processes, personalisation of marketing strategies, and fabric waste reduction.