Beyond Trends: Shaping the Future of Fashion Marketing with AI, Sustainability and Machine Learning

Abstract

Sustainable practices in the fashion industry have become increasingly important in recent years due to environmental concerns and shifting consumer demands. This paper focuses on exploring sustainable practices in fashion marketing. The comprehensive literature review conducted sheds light on the current state of sustainability in the fashion industry and the significance of integrating sustainable practices into marketing strategies. Highlighting initiatives such as circular fashion, eco-friendly materials, and supply chain transparency, the paper discusses the potential benefits of implementing sustainable practices in fashion marketing. Additionally, case studies and examples are presented to showcase successful sustainable fashion marketing campaigns. The section aims to provide insights into how AI and machine learning can assist in driving sustainability, enabling fashion marketers to make informed decisions and meet the growing demands for ethical and eco-friendly fashion choices. By emphasizing the importance of sustainability in fashion marketing and exploring its potential in combination with AI and machine learning, this research paper contributes to shaping the future of the industry.