Revolutionizing the Digital Landscape: Exploring the Integration of Artificial Intelligence in Modern Marketing Strategies

Abstract

Modern marketing is one sector where artificial intelligence (AI) has become a disruptive force. The goal of this study is to revolutionise the digital world by examining how AI is incorporated into modern marketing strategies. This study uses a full multidisciplinary approach that incorporates qualitative approaches to assess the effects of AI-powered marketing tools on brand engagement, audience targeting, customer segmentation, and customised experiences. By studying a series of case studies exhibiting cutting-edge AI marketing applications, we investigate the challenges businesses face when using these technologies. We discover that the incorporation of AI into contemporary marketing tactics has resulted in appreciable gains in efficacy and efficiency, offering practical insights and real-time decision-making abilities.