Change in the ways of promotion and advertising - with reference to Zomato and Swiggy

Abstract

While talking about the Promotion and Advertisements, what comes to our mind is the creativity of the Marketing team of the concerned company, the way they bring their product or services in the customers’ sight. My purpose of doing this research is the curiosity of knowing the change in the ways companies promote their product and services among the customers. I have gone through several researches, basically they have mentioned the role of promotion and advertising, Impact of Promotions and Advertisements, Promotion and advertisement as a whole, types of it, etc., but no one has talked about how it changed in the modern era. The way earlier promotion and advertisements were, is now completely transformed. It’s not only on newspapers or television; it is at every place where people's eyesight can reach. It’s not only about the jingles, but the pickup lines which attract you and make you curious about the product. It was the time, when the ways to promote or advertise was limited to the medieval mediums, as television, radio, newspaper, hoardings, pamphlets etc., whereas now, this has crossed the boundaries and mixed the creativity, imaginations and technology to it. From creative and attractive hoardings to AI based pop-ups.