Marketing of Mobile Banking Services in India
Keywords:
Mobile Commerce,lMobilelBanking, ltelecom, lsector, banks.Abstract
Recentl innovationsl inl the telecommunicationl havel provenl tol bel al boonl forl thel bankingl sectorl andl itsl customers:l Onel ofl thesel isl Mobile Banking,l wherel clients communicatel with thel bankl throughl mobilel telephonesl andl banksl givel theml thel administrationsl likel shortl messagel administrations,l storel moves,l accountl subtleties,l issuel ofl checkl bookl andl sol forth.l Byl andl byl practicallyl everyl onel ofl thel banksl onl thel planetl hasl begunl givingl theirl clientsl "Mobilel Banking"l administrations.l Thel centrall concernl ofl thisl studyl is to comprehendl thel variablesl whichl addl tol client'sl aiml tol utilizel thel mobilel bankingl administrations.l The reasonl forl thisl surveyl paperl isl tol investigatel thel elementsl thatl impactl thel receptionl conductl ofl mobilel bankingl administrationsl byl Indianl customers.l Inl thisl paper,l wel willl sharel whatl isl mobilel bankingl (m-banking), RBI rulesl forl mobilel bankingl inl India,l benefitsl ofl takingl onl thisl newl innovationl bothl forl thel bankingl sectorl asl thel needl mightl arisel tol bel addressedl connectingl withl this new type of banking.
